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SentientWeb / Pricing

Your organic marketing team, built and run for you.

Start with three free short video ideas. When you’re ready, agree the short video production and publishing scope for your ongoing organic marketing team. Managed service uses prepaid lead credits.

How prepaid credits workBilling illustration
Credit balance$1,000USD

One qualified lead

Uses $50 USD in credits.

This example does not purchase or use real credits.
$1,000 USD monthly minimumUnused credits carry over for 30 daysAdditional credits purchased separately

The monthly minimum applies regardless of lead volume. Visits and conversations alone do not use lead credits. Setup, paid management, and ad spend are separate.

Prepaid credits30-day carryover$500 setup, founding cohort

The free estimate commits you to nothing. Setup and monthly credit purchases begin after a signed order form. Cancel with at least 30 days’ notice before the next monthly purchase date.

Start with a free estimate. Review the fit together.

Explore a scenario using domain traffic and adjustable assumptions. We then review your pages, relevant buyer insights, and launch scope with you before you purchase.

Founding-cohort setup is $500 USD once, separate from prepaid credits. No annual commitment. Cancel with at least 30 days’ notice before the next monthly purchase date. Later notice may leave one further monthly purchase due. Existing credits remain subject to their expiry and your order form.

The plan

Free Conversion Audit

Free

Free short video ideas and conversion estimate

Enter your website for three short video ideas with supporting insights, plus a separate estimate of your conversion opportunity.

  • Three ideas based on public pages, with buyer needs framed as hypotheses
  • Domain traffic estimates with adjustable planning assumptions
  • No CRM sync or live lead handoff
  • Upgrade to the managed SentientWeb service for live operation
Get my free conversion audit

Every engagement starts here.

Business Map Setup

$500 setup, founding cohort

One-time business map before launch

We map your business and buyer questions, agree the short video scope, and connect the website and tools your first organic loop needs.

  • One working session with your team
  • Approved knowledge import and rules configuration
  • Website + CRM connection
  • Full preview and approval before launch

Standard setup after the founding cohort is $1,500–$2,500. Complex or multi-location businesses are quoted separately.

Managed SentientWeb

Monthly prepaid credits

$1,000 USD/month

Minimum monthly credit purchase

Our first market is consultative sales: businesses where customers research before contact and one customer is worth $2,000 or more.

$1,000 USD in prepaid credits

$50 USD in credits per qualified lead — enough for 20 leads from the minimum purchase. Lead volume is not guaranteed.

What is included

  • Website conversations feeding the organic marketing loop
  • Deployment, monitoring, and weekly reporting
  • Reels selected by relevance and buyer insights, within agreed production scope
  • HubSpot outcome sync: booked, attended, quoted, won, lost
  • Continuous improvement under your approval
  • Buyer insights to inform content, service, and product improvements
  • Business map maintained and exportable — you own your data
Book a meeting

Unused credits carry over for 30 days. Purchase additional credits separately.

Paid Scale

Greater of $1,500/month or 3–5% of managed spend

Optional paid management, scoped separately

Organic attention, buying intent, and recorded outcomes inform paid-test recommendations. Campaign management begins only when the required connections and evidence are ready and you approve the scope and spend.

  • Eligibility scored on attention, intent, and revenue evidence — never views alone
  • Campaign drafts with audience, budget, time window, and stop conditions
  • Your approval before every launch and every budget increase
  • Hard spend caps and automatic stop rules
  • Spend reconciled against qualified leads, bookings, and orders

Fee tiers

  • Up to $25,000 / month managed spend5%
  • Above $25,000 through $75,000 / month managed spend4%
  • Above $75,000 / month managed spend3%
Book a meeting

Ad spend is paid by you directly to the ad platforms and is always separate from our fees. The management fee is the greater of $1,500/month or the tier percentage of managed spend. Budgets never increase automatically.

Unused credits at the end of a monthly billing period carry over for 30 days, then expire. A new purchase does not extend that expiry. The $1,000 USD monthly minimum still applies when you have carryover credits. Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage. Setup, optional Paid Scale fees, and third-party costs are separate from lead credits.

Billing terms include payment methods, ACH authorization, and cancellation details.

Core unit

Qualified lead

A qualified lead is a person SentientWeb hands to your team — identified by email or phone, meeting the qualification criteria agreed before launch, and recorded against your CRM contact or deal, or an agreed handoff record if you do not use a CRM. Each qualifying handoff uses $50 USD in prepaid credits when recorded. You can review the evidence for each deduction; a conversation or page view alone does not qualify.

Page impressions, automated traffic, internal team testing, and interactions that never qualify for handoff do not use lead credits. Traffic is never billed. A purchase completed without a qualified handoff does not use lead credits. A disputed lead is credited back without argument. The minimum monthly credit purchase still applies.

Predictable growth

Carry over unused credits. Purchase top-ups separately.

Start with a minimum purchase of $1,000 USD in prepaid credits each month. Each qualified lead uses $50 USD in credits. Unused credits carry over for 30 days; additional credits are purchased separately. Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage.

  • Minimum monthly purchase: $1,000 USD
  • Qualified lead: $50 USD in credits
  • Unused credits: 30-day carryover
  • Additional credits: separate purchase

How it works

Map your business, fund your credits, review the results.

  1. 01

    Build organically

    Useful content. Consistent publishing.

  2. 02

    Discover what works

    Attention, intent, and recorded outcomes.

  3. 03

    Scale with evidence

    Optional paid tests. Your approved budget.

FAQ

Common questions

Is there an annual commitment?

No. SentientWeb runs month to month through a minimum $1,000 USD prepaid credit purchase. Cancellation requires at least 30 days’ notice before the next purchase date; later notice may leave one further purchase due. Setup is separate.

What counts as a qualified lead?

A qualified lead is a person SentientWeb hands to your team — identified by email or phone, meeting the qualification criteria agreed before launch, and recorded against your CRM contact or deal, or an agreed handoff record if you do not use a CRM. Each qualifying handoff uses $50 USD in prepaid credits when recorded. You can review the evidence for each deduction; a conversation or page view alone does not qualify.

Is pricing based on message volume or page views?

No. Traffic is never billed. Qualified handoffs use $50 USD in prepaid credits each, supported by a CRM or agreed handoff record. A minimum $1,000 USD credit purchase is required each month, regardless of lead volume.

How do prepaid credits work?

Start with a minimum purchase of $1,000 USD in prepaid credits each month. Each qualified lead uses $50 USD in credits. Unused credits carry over for 30 days; additional credits are purchased separately. Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage.

What does the managed service include?

We set up and run an organic marketing loop around your website: buyer engagement, short video clips selected from relevant insights, publishing on agreed channels, monitoring, and reporting. Formats, production cadence, source material, and connections are agreed before launch. You approve content and decide on business changes. Livestream production is a planned extension, not a standard launch inclusion.

How do payments work?

Setup is invoiced separately. Purchase at least $1,000 USD in credits in advance each month; any top-up requires a separate purchase. ACH debit via Stripe is preferred, bank transfer is accepted, and credit card payment is available through Authorize.Net with our team. Paid Scale and third-party costs are separate.

What does the business map setup cover?

Founding cohort setup is $500: we map your business, import approved knowledge, configure the rules, and connect website and CRM. Standard setup after the founding cohort is $1,500–$2,500; complex or multi-location businesses are quoted separately.

What are the third-party channel costs?

Third-party channels such as iMessage, voice, email, and video carry vendor costs. Your order form states any included channel allowance; beyond it, agreed vendor costs pass through at cost with no markup. These costs are separate from lead credits.

How does Paid Scale pricing work?

Paid Scale is the optional second layer: organic evidence guides which content to test with ads, and paid results guide whether to expand. The management fee is the greater of $1,500/month or 3–5% of managed spend — 5% up to $25,000/month, 4% up to $75,000, 3% above that. The ad spend itself is paid by you directly to the ad platforms and never passes through us, and budgets never increase without your approval.

What is included in the free conversion audit?

The free audit includes three tailored short video ideas from public website evidence and a separate conversion estimate using domain traffic and planning assumptions. It does not measure lost sales or create a live preview of your page. Review your pages, buyer questions, and launch scope with our team before purchasing.

Are the video ideas free, and is video production included?

The three ideas, supporting insights, and source evidence are free. Turning an idea into a video is a separate paid step. Its checkout is currently a demo: no payment is collected and no video is generated. Managed production scope and pricing must be agreed before launch.

What happens when my credit balance runs out?

Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage.

How long do unused credits carry over?

Unused credits at the end of a monthly billing period carry over for 30 days, then expire. A new purchase does not extend that expiry. The $1,000 USD monthly minimum still applies when you have carryover credits.

Do we need a specific CRM?

No. The outcome loop works best with HubSpot connected; without a CRM, handoffs and weekly reports arrive by email until you connect one.

How are answers kept accurate?

Answers are grounded in your approved business map. Pricing, policy, insurance, and other sensitive questions route to your team when confidence is low.

I don’t have time to set this up. Can you do it for me?

That is the model. Setup is done for you — we map, import, configure, connect, and preview everything before you approve.

Is Instagram included?

Instagram support is assessed separately before launch and is not included by default.

How long does setup take?

About 10 business days from the working session to a previewed, approved launch — business map, knowledge import, rules, and website and CRM connection.

Who owns our data?

You own your business and customer data, and it stays exportable. SentientWeb owns its software, schemas, and decision logic, and uses only permitted, de-identified patterns to improve the vertical system.

What if our insurer or a partner asks for SOC 2 or a BAA?

Our current certification status and what we are not yet certified for are set out in full on Trust & security (/trust). Regulated deployments should use approved content, human handoff, and a security review gate until requirements are met.

Complex or multi-location?

Multi-location businesses, franchises, and complex service areas get a custom business map quote and a capacity plan matched to real buyer volume.