They arrive. They leave with nothing.
An assistant scrapes whatever the page happens to say, guesses at the rest, and reports back. No question asked, no contact left, nothing in your CRM.
The walkthrough
Your organic marketing starts with your buyers.
Install SentientWeb on your existing website. We run the loop, from the first buyer question to the next useful short video clip. You approve each clip.
02/5
The loop, in full
From buyer questions to your next round of growth.
01 / A buyer asks
“Can you work around my schedule?”
The website answers from knowledge you approved. Anything uncertain goes to your team.
Illustrative buyer journeyPromising idea? Give it a paid test.Review the evidence. Approve the budget. Scale only when paid results support it.
Optional paid growth What goes into each round
We agree knowledge, source material, formats, cadence, and connected channels before launch. Selected insights become content; every answer does not automatically become a reel. Content, business changes, and paid launches or budget increases need your approval. Paid management is scoped separately.
03/5
The learning loop
Learn what buyers want. Use it in the next round.
Buyer questions reveal themes worth exploring. Use them to improve content, services, and products.
02/5
Built for the deciding moments
Where buyers show intent — and where they leave.
Services for your home
Project scope
Timing & fit
Approved facts
Do you work on older houses?
That depends on the project. Which part of the house are you planning to update?
01 / Answers
A specific question gets a useful answer.
Approved knowledge supplies the answer. Uncertainty goes to your team.
Question captured
- Website question
- Services page
- Pricing
- Financing
- Comparison
- Reviews & proof
- Coverage & fit
- Going quiet
02/5
Why this matters now
Some of your buyers send an assistant instead.
So your website can also sell to buyers who never actually visit.
More of your buyers are sending an assistant ahead of them — asking ChatGPT or Gemini to shortlist suppliers before a human ever opens a tab. Those assistants read your site the way a stranger reads a foreign menu: they guess, they get it wrong, and they move on. You never see the visit and never learn you were in the running.
Your agent hands them the keys.
Instead of making them guess, the agent on your site gives their agent a clear set of things it can do here — answer an approved question, check whether you cover them, ask for a next step, and log it.
You find out what was asked.
Every question lands in the same place as a human conversation, with the same approval rules on anything that gets said or booked.
Nothing changes for the people who do visit. The same agent serves both, from the same knowledge you approved.
Explore the full capabilities
The SentientWeb loop
Attract, convert, learn — then scale what sells.
Buyer questions and behaviour guide relevant content. Approved posts bring people into conversations, and recorded outcomes help you choose the next improvement. Organic evidence guides paid tests; paid results guide whether to scale.
Proof model
How success is measured.
Track the evidence that matters: journeys engaged, readiness assessed, handoffs your team accepts, outcomes recorded, and revenue attributed.
Interactions Buyer questions answered
Measure buying questions answered from approved knowledge on your website.
Qualified journeys Readiness assessed
Measure journeys with a readiness read, supporting evidence, and fit captured.
Handoffs Buyer-ready context
Measure qualified handoffs with questions asked, hesitations, and recommended openers.
Outcomes Booked and beyond
Measure booked, attended, quoted, won, and lost results tied back to each journey.
Content Posts that earn
Measure posts that produce appointments and revenue, not likes and reach.
01 / Attract layer
Learn
Learn what to post. Repeated buyer questions become post and video ideas backed by real demand.
QuestionsObjectionsGaps
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Attract
Publish what buyers ask about within your agreed scope.
Learn what to post
Repeated buyer questions become post and video ideas backed by real demand.
Publish approved content
Approved posts on a steady cadence, in your voice, tied to your services.
Welcome website questions
Visitors arriving from content get answers on your website from approved knowledge.
Move buyers onward
Promising prospects guided to your website or team, journey intact.
Convert
Answer, remember, and guide every website visitor toward the right next step.
Answer from approved knowledge
Pricing, insurance, financing, service area — answered only from what you approved.
Remember every journey
Website conversations carry useful context into the handoff.
Read how ready they are
Low, medium, or high — with the evidence and confidence behind it.
Guide the next step
Inspection, quote, or a call — whichever you agreed comes next.
Hand off with context
Questions, hesitations, how ready they are, and a recommended opener arrive with the buyer.
Learn
Understand what buyers want and use the evidence in your next round.
Track outcomes, not vanity metrics
Booked, attended, quoted, won, lost — from your CRM back into the journey.
Report hesitations
Recurring needs, possible barriers, and opportunities to improve your content, services, or products.
Improve under approval
Learning changes recommendations and proposed content — never your pricing, offers, or claims.
See which reels earn
Review attention, buying intent, and recorded appointments or sales together.
Scale what sells
Use organic evidence to select paid tests. Approve the budget and scale when paid results support it.
Stay reversible
Material changes are reviewable, traceable, and reversible.
04/5
Business map setup
We build and run it for you.
We install and configure SentientWeb for you. We map your business, import approved knowledge, agree the content scope, and connect the tools needed for launch. Setup typically takes about 10 business days after the working session.
- 01 / We work with you
Map the business
Your services, buyers, knowledge, and boundaries.
- 02 / You sign off
Approve the knowledge
Review facts, claims, source material, and launch scope.
- 03 / We handle setup
Connect your tools
Connect the agreed website, channels, and handoff path.
- 04 / We run the work
Launch the loop
Answers, content, publishing, and outcome reviews.
Runs from your knowledge and rules — no engineering required on your side.
No documentation yet? We help turn your existing material into knowledge you can review.
Map my business04/5
What it runs
Your existing tools, working through one loop.
Keep the tools you use. Connect buyer context to the next approved action.
- HubSpot outcomes
- Calendly
- Slack
- Webhooks
- CRM notes
- Email summaries
