Build vs. buy
Build the loop yourself, or have us run it with you.
A website assistant is one part of the work. An organic marketing loop also needs buyer research, relevant content, publishing, reporting, and ongoing decisions. Compare the work your team would own with the scope of the managed service.
| DIY OpenAI widget | SentientWeb |
|---|---|
| Build and maintain the answer experience | Website answers grounded in your approved knowledge |
| Collect and interpret buyer signals | Questions and behaviour grouped into relevant buyer insights |
| Plan, create, and publish content | Agreed content production and publishing, with your approval |
| Connect qualification and handoff tools | Prepared buyer context passed to agreed systems |
| Connect activity to recorded outcomes | Reporting that informs content and paid-test recommendations |
| Operate and improve the workflow | Managed operation and regular review with your team |
| Design approval and escalation rules | Approval gates and human handoff configured before launch |
Start with a minimum purchase of $1,000 USD in prepaid credits each month. Each qualified lead uses $50 USD in credits. Unused credits carry over for 30 days; additional credits are purchased separately. See what it costs.