Build vs. buy
Yes, you can build a basic AI layer. SentientWeb is the managed system around it.
A developer can wire a basic AI reply layer to your site in a weekend. That layer is the easy part. This is what has to exist around it before it produces booked work rather than transcripts.
| DIY OpenAI widget | SentientWeb |
|---|---|
| Answers questions | Guides buying decisions |
| Needs custom prompt work | Built from approved knowledge |
| Forgets every session | Remembers each journey across website and Instagram |
| No routing logic | Guides the next step and hands off with context |
| Learns nothing from outcomes | Reads booked, won, and lost back into decisions |
| Must be maintained by your team | Operated and improved for you monthly |
| May guess when unsure | Escalates when confidence is low |
The managed service is $1,000/month with 20 qualified leads included. See what it costs.