Is there an annual commitment?
No. SentientWeb runs month to month through a minimum $1,000 USD prepaid credit purchase. Cancellation requires at least 30 days’ notice before the next purchase date; later notice may leave one further purchase due. Setup is separate.
What counts as a qualified lead?
A qualified lead is a person SentientWeb hands to your team — identified by email or phone, meeting the qualification criteria agreed before launch, and recorded against your CRM contact or deal, or an agreed handoff record if you do not use a CRM. Each qualifying handoff uses $50 USD in prepaid credits when recorded. You can review the evidence for each deduction; a conversation or page view alone does not qualify.
Is pricing based on message volume or page views?
No. Traffic is never billed. Qualified handoffs use $50 USD in prepaid credits each, supported by a CRM or agreed handoff record. A minimum $1,000 USD credit purchase is required each month, regardless of lead volume.
How do prepaid credits work?
Start with a minimum purchase of $1,000 USD in prepaid credits each month. Each qualified lead uses $50 USD in credits. Unused credits carry over for 30 days; additional credits are purchased separately. Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage.
What does the managed service include?
We set up and run an organic marketing loop around your website: buyer engagement, short video clips selected from relevant insights, publishing on agreed channels, monitoring, and reporting. Formats, production cadence, source material, and connections are agreed before launch. You approve content and decide on business changes. Livestream production is a planned extension, not a standard launch inclusion.
How do payments work?
Setup is invoiced separately. Purchase at least $1,000 USD in credits in advance each month; any top-up requires a separate purchase. ACH debit via Stripe is preferred, bank transfer is accepted, and credit card payment is available through Authorize.Net with our team. Paid Scale and third-party costs are separate.
What does the business map setup cover?
Founding cohort setup is $500: we map your business, import approved knowledge, configure the rules, and connect website and CRM. Standard setup after the founding cohort is $1,500–$2,500; complex or multi-location businesses are quoted separately.
What are the third-party channel costs?
Third-party channels such as iMessage, voice, email, and video carry vendor costs. Your order form states any included channel allowance; beyond it, agreed vendor costs pass through at cost with no markup. These costs are separate from lead credits.
How does Paid Scale pricing work?
Paid Scale is the optional second layer: organic evidence guides which content to test with ads, and paid results guide whether to expand. The management fee is the greater of $1,500/month or 3–5% of managed spend — 5% up to $25,000/month, 4% up to $75,000, 3% above that. The ad spend itself is paid by you directly to the ad platforms and never passes through us, and budgets never increase without your approval.
What is included in the free conversion audit?
The free audit includes three tailored short video ideas from public website evidence and a separate conversion estimate using domain traffic and planning assumptions. It does not measure lost sales or create a live preview of your page. Review your pages, buyer questions, and launch scope with our team before purchasing.
Are the video ideas free, and is video production included?
The three ideas, supporting insights, and source evidence are free. Turning an idea into a video is a separate paid step. Its checkout is currently a demo: no payment is collected and no video is generated. Managed production scope and pricing must be agreed before launch.
What happens when my credit balance runs out?
Purchase additional credits separately before further chargeable usage. Credits are not topped up automatically, and usage beyond your available balance is not billed as an automatic overage.
How long do unused credits carry over?
Unused credits at the end of a monthly billing period carry over for 30 days, then expire. A new purchase does not extend that expiry. The $1,000 USD monthly minimum still applies when you have carryover credits.
Do we need a specific CRM?
No. The outcome loop works best with HubSpot connected; without a CRM, handoffs and weekly reports arrive by email until you connect one.
How are answers kept accurate?
Answers are grounded in your approved business map. Pricing, policy, insurance, and other sensitive questions route to your team when confidence is low.
I don’t have time to set this up. Can you do it for me?
That is the model. Setup is done for you — we map, import, configure, connect, and preview everything before you approve.
Is Instagram included?
Instagram support is assessed separately before launch and is not included by default.
How long does setup take?
About 10 business days from the working session to a previewed, approved launch — business map, knowledge import, rules, and website and CRM connection.
Who owns our data?
You own your business and customer data, and it stays exportable. SentientWeb owns its software, schemas, and decision logic, and uses only permitted, de-identified patterns to improve the vertical system.
What if our insurer or a partner asks for SOC 2 or a BAA?
Our current certification status and what we are not yet certified for are set out in full on Trust & security (/trust). Regulated deployments should use approved content, human handoff, and a security review gate until requirements are met.