Orchestration layer / Salesforce
Call Salesforce when the sales handoff is clear.
SentientWeb acts one layer above Salesforce: qualify the buyer moment first, then use Salesforce when the handoff rules say sales should act.
A qualified buyer
Questions + context
A handoff your team can use
Knowledge, permissions, and handoff rules are agreed before launch. Connected outcomes help inform the next round.
How the Salesforce connection works
The marketing loop should give your sales team useful context. SentientWeb connects buyer questions and qualification details to the Salesforce handoff agreed during setup.
Setup maps the required Salesforce outcome first: record updates, attribution, qualification answers, booking details, and the opener your RevOps team expects.
- Field mapping follows the qualified buyer opportunity and team workflow.
- API, webhook, or handoff routes support custom workflows.
- Salesforce context stays credible enough for reps to act on.