Orchestration layer / Salesforce
Call Salesforce when the sales handoff is clear.
SentientWeb acts one layer above Salesforce: qualify the buyer moment first, then use Salesforce when the handoff rules say sales should act.
Many teams keep marketing activity in one system and run the sales floor in Salesforce. Context that lands in the wrong system gets ignored.
Setup maps the required Salesforce outcome first: record updates, attribution, qualification answers, booking details, and the opener your RevOps team expects.
- Field mapping follows the qualified buyer opportunity and team workflow.
- API, webhook, or handoff routes support custom workflows.
- Salesforce context stays credible enough for reps to act on.