Orchestration layer / Salesforce
Call Salesforce when the sales handoff is clear.
SentientWeb acts one layer above Salesforce: qualify the buyer moment first, then use Salesforce when the handoff rules say sales should act.
Many revenue teams keep marketing activity in one system but run the sales floor in Salesforce. SentientWeb should not create context that reps ignore because it lands in the wrong system.
During setup, SentientWeb maps the required Salesforce outcome first: lead or contact update, company or account context, campaign/source attribution, qualification answers, booking details, and the sales opener your RevOps team expects.
- Salesforce field mapping follows the qualified buyer opportunity and team workflow.
- API, webhook, or handoff routes can support custom workflow requirements.
- Salesforce context should be credible enough for reps to act on.